Is this the start of the end for GDS?

It's the Internet stupid!

Tight Arse Travel doesn’t understand why your average traveller would use a Travel Agent when most airlines allow you to book direct through their own website. There has to be money in it for the agent, and that must eventually come from your hard earned, directly or indirectly.

Thanks to airlines like Colorado based Frontier, and Dallas based Southwest, not only can you book flights direct through their websites, there are incentives to do so, or disincentives not to!

Check out Clive Dorman's piece in The Age about airlines taking back control of their business.